how-to-use-design-thinking-principles-in-ui-ux-design

HOW TO USE DESIGN THINKING PRINCIPLES IN UI/UX DESIGN

empathy map example

Empathy map example / Image source: Nielsen Norman Group

2.     DEFINE

In the next phase, you should start thinking about the steps that users need to make in order to successfully use a website, a progressive web application, an online shop, or other forms of web presentations you are creating. That could include mapping your users’ journey and defining all the problems they may stumble upon along the way of interacting with your site.

In this case, user journey maps may come handy.

User journey mapping is a way of decomposing user experience with a product or service as a series of small steps.

The journey map will defer depending on the time perspective you take.

  • A retrospective map should be used to track the current moves of the users, the way they usually behave on the Internet, based on the research.
  • A prospective map should be used to outline how you expect users to behave with a completely new product.
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