We all have that friend or family member who takes it upon themselves to question our choice of spending valuable holiday time in the mountains rather than on the beach. “What’s the big deal about skiing?” they ask. It’s this question that Crystal Ski Holidays goes some way to answering in its latest video campaign.
The 90-second video is a game of expectations versus reality. While the voiceover questions what non-skiers might believe a winter holiday to be about, the action-filled footage shows the complete opposite.
This quirky new production from Crystal got us thinking – what are the most common misconceptions about ski holidays? And if you have friends and family who might never consider heading to the mountains, how can you prove to them that ski holidays are often what you least expect?
1. ‘It’s too expensive’
Winter holidays aren’t reserved for the lifestyles of the rich and famous any more, with a host of budget-friendly resorts catering for even the most thrifty holidaymakers. The price of ski holidays has come under fire recently, with sterling’s tailspin threatening to spell disaster for the ski season, but skiers and snowboarders are being encouraged to book early for the best prices and make the most of incentives advertised by some operators.
2. ‘Taking the kids would be a nightmare’
We won’t deny family ski holidays often come with a few twists and turns along the way. But thankfully, family-focussed operators such as Esprit Ski, Ski Famille and Mark Warner have got everything covered, and resorts are keen to welcome families of all ages to the slopes. Not only is it a great way to keep the family active on holiday, skiing or snowboarding together also provides the chance to make holiday memories like no other. But be warned, parents – there’s a possibility that one day you’ll be the one trying to keep up with them.
3. ‘Why would I trade sun for snow?’
The phrase “goggle tan” exists for a reason. Visit the mountains in spring and you’ll get the best of both worlds – blue bird skies, bright sunshine and slopes with a season’s worth of snow. Grab a deckchair, slap on the sun cream and enjoy some high-altitude tanning.
4. ‘I’m going to spend the week falling over’
We won’t deny that it’s going to happen at some point, but as long as you’re safe and in control, it’s usually only your dignity that’s bruised. And it makes for great viewing on YouTube.