User experience design can sometimes be daunting, but it needn’t be expensive or require a unicorn designer to establish best practices.
Ross Chapman, a UX designer in the eCommerce world, shares his top 10 tips for implementing UX design hacks for any business, with the focus on optimizing productivity when designing.
1. Start Usability Testing Today
Peek is a free tool from Peek.UserTesting.com. By entering your domain name, you’re able to request a short video recording of someone using your website (or mobile site). This simple recording can be incredibly useful, and can provide a catalyst for organizations to begin understanding user needs.
The recordings are roughly formed by three parts: Initial impressions; completing a task on the website; and concluding thoughts. The videos are made by a completely random user somewhere in the world (usually in the United States), but can show decision makers in the business what “all this usability stuff” is really about. And it’s totally free.
Another way to eliminate the guess work of usability testing is to use software like HotJar to record live visitors on your site. HotJar offers 300 recordings for free!
Additionally, a completely free and often overlooked alternative is Yandex Metrica’s Webvisor, which allows you to video record different kinds of actions on your site, similarly to HotJar.